UBS Trading Platform - Steve KeaneUBS Trading Platform - Steve Keane

 

UBS Trading Plaform - Steve Keane

 

 

 

 

 

 

 

UBS Trading Platform
steve
The financial industry finally moving away from the old Bloomberg Terminals? (This was 2011.) Many users would find the aesthetic outdated and the interface synonymous with Ceefax or MS-DOS. The older traders favoured the very un-user friendly interface as they thought that gave them the advantage of experience. All this changed with a clean and simple UI that anyone can use. We found the most refined and paired-down aesthetic and added all the financial tools needed, with live messaging and social media - we encouraged sharing - connections, trade ideas, documents and even twitteresque posts. Then we created a detailed GUI, and digital guidelines that worked across all platforms. All of this was taken with large doses of suspicion and resistance. But in the end they were happy. A great example of using design to change behaviour.
steve
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About Website -  about-neo.ubs.com
Senior Visual UX Designer - Steve Keane

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