Steve Keane - Head of Design & UX

The financial industry finally moving away from the old Bloomberg Terminals? (This was 2011.) Many users would find the aesthetic outdated and the interface synonymous with Ceefax or MS-DOS. The older traders favoured the very un-user friendly interface as they thought that gave them the advantage of experience. All this changed with a clean and simple UI that anyone can use. We found the most refined and paired-down aesthetic and added all the financial tools needed, with live messaging and social media - we encouraged sharing - connections, trade ideas, documents and even twitteresque posts. Then we created a detailed GUI, and digital guidelines that worked across all platforms. All of this was taken with large doses of suspicion and resistance. But in the end they were happy. A great example of using design to change behaviour.