Virgin Active Website - Steve Keane

Vrigin Active Pitch - Web site, App & On Site Screen Displays
I did this kind of work many times in the 2000s. In and out in less than 2 weeks, help concept and design a new product, and win the pitch. At the design agency there was a lot was riding on winning the pitch. You can imagine Virgin Active is a big-win client. The old site as always was very pedestrian and formal, we injected some “Active” into it. Make it fun, light and energetic. The brief was simple - there's a direct relationship between the site's use (or users) and the design’s styling.
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Senior UI Designer - Steve Keane