Steve Keane - UX/UI Design

The Wistla Brand went through three major iterations. As the product developed the brand had to change to represent the new vision.

The two identities on the left were produced by Pentagram, for the second version my role was to advise and advocate consideration for digital applications. I designed the final version in-house with the Wistla team. This was then expanded into a Brand including the Positioning, Language, Typography, UI, Iconography and Imagery. The product vision and market sector changed to a younger more modern and open audience, you can see the influence of brands such as Instagram and AirBnB. Also what was missing before was the simplicity of form, it needed to work across all platforms and in many different sizes and take into account the dominance of the App Icon as a brand companion.